Competitor scan: the three names from the kickoff
Project agent · draft · 4 Sep 2026 · Research
What this covers
The three competitors the client named on the kickoff call (Client kickoff, notes), read against the brief: how each one introduces its product, what it asks a visitor to do, and what it leaves out. Two open questions for Defne at the end.
Northwind Freight
Leads with a product film and one customer story, then a “book a demo” path. No pricing on the page. The story is a named operations lead, which matches what the brief says our readers trust. The film runs long for a phone.
Cargolane
Opens on a pricing table and a free tier. Three plans, no stories, a support chat in the corner. It reads as a tool, not a service, which is the opposite of the client's position and worth saying plainly on our page.
Portside
A microsite with six pages and a newsletter. Well written, hard to find the product in. The client's “no microsite” decision (Decision 2) looks right next to it.
Two open questions for Defne
Do we name any of the three on our page, or only describe the category? And is the client comfortable with a customer story from a firm that also buys from Northwind?