Marketing and sales
For whoever brings the product to the people who need it. positioning works out who the product is for and why it wins, from customer evidence. gtm-review says where the go-to-market plan and reality differ. growth checks first that customers would miss the product, then runs a weekly test cycle. seo audits a site for Google and Bing and plans pages from real search demand. ai-visibility measures how often AI answers name and cite the product. youtube-expert picks video topics from evidence and shapes titles, thumbnails and openings.
- positioningWorks out positioning from customer evidence, writes a one-page canvas, and checks homepage, pitch and ads against it.From Alcoven
- gtm-planWrites a go-to-market plan for winning the first customers: who to sell to first, a few channels to test cheaply, targets with dates, and a record of what each brings.From Alcoven
- gtm-reviewReads the go-to-market plan, the team’s records and the numbers, and says where plan and reality differ.From Alcoven
- growthChecks first that customers would miss the product, then sets a north star and a growth model, and runs a weekly test cycle the team learns from.From Alcoven
- retentionFinds why paying customers leave, from billing records and what the leavers say, and picks the one fix likely to keep the most of them.From Alcoven
- pricingSets prices and plans from evidence of what customers pay, tests changes on new customers first and plans price rises.From Alcoven
- seoAudits a site for search, plans pages from real demand and customers’ words, and measures the result against a baseline.From Alcoven
- ai-visibilityMeasures how often AI answers name and cite a product, checks that AI crawlers can read the site, and plans fixes that hold up.From Alcoven
- youtube-expertPicks video topics from measured evidence, shapes titles, thumbnails and openings, and reads the numbers afterwards.From Alcoven